Manager

The month of July saw an increase in clicks which is now at 79, whereas in June, they were at 52. Most importantly, the CTR increased to 4.95% and impressions increased by 41.1% which totals 1,600. In regards to Ad Spend, in July, the Campaign did not spend its allocated budget which was because Google allocates more exposure to businesses that use Google Ad Paid Accounts and not Google Ad Grant Accounts.The Campaign generated exposure which can be seen through increased clicks and impressions. Throughout July, an NDIS Mental Health Service Ad group was created however, due to the limitations of the Google Ads Grant Account, no further ad groups can be created. In August, the plan is to continue to update the negative keyword list to prevent unnecessary ad spend and the selected keyword will be refined to assist in conversion.

Google Ads Analysis

  • 4.95% CTR
  • 79 Clicks
  • $1.74 Avg. CPC
  • July has been We were able to further increase the CTR to 4.95%, which is 7.66% more compared to June and almost puts the campaign in the 5% minimum requirement of the Ad Grant account. Additionally, we got 1 Contact Form submission.
  • However, most search terms that trigger the ads are research-related, specific psychologist names, and low intent queries. Furthermore, the campaigns still did not spend the allotted budget since Google Ad Grant accounts cannot bid aggressively and can only appear below Google Paid Account ads. Nevertheless, the amount of traffic to the website plays a good role in driving exposure and, therefore, consideration about the service.
  • For July, we created the NDIS Mental Health Services ad group under the Psychology and Assessments campaign. For some reason, we cannot create any new Search campaigns in the Ad Grant account, which we originally planned for the NDIS-focused ad group. We also added specific psychologist names from the search term report into the negative keywords list.
  • With that being said, the plan for August is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also further refine the keywords so these can match the search trends that are closer to a conversion.