Manager Analysis

The SEO campaign in November exhibited robust performance, with 106 keywords securing prime positions in the top 3 results, and an additional 66 keywords earning prominence in the 4-10 range. Notable achievements include ‘telehealth psychologist Kawana’ and ‘telehealth psychologist Buderim,’ each claiming the 1st position. ‘Positive behaviour support Deception Bay’ made a commendable leap from 7th to 3rd position. The strategic focus on off-page optimisation through Google entity stacking proved pivotal, leveraging the authority of various Google platforms to construct a network of high-quality backlinks. Looking forward to December, the campaign aims to enhance site rankings through the creation of SEO location pages for ‘specialised positive behaviour support.’

In the grant account, November witnessed increased website traffic, with 141 clicks compared to the previous month’s 77. Although there was a reduction in conversions (1 compared to the previous 2), the account’s visibility improved. Testing new keyword bidding strategies and optimising for converting queries are ongoing. Opportunities for the coming month include refining keyword targeting and exploring new trends for an enhanced campaign.

The paid account achieved a higher click-through rate (CTR) of 7.75%, up from 6.81%, showcasing improved ad engagement. Despite achieving 4 conversions in the Mindcare Psychology campaign, the Mindcare PBSP campaign yielded no conversions. Optimisation efforts involved testing new bidding strategies and refining ad copies. Opportunities lie in restructuring keywords for better ad relevance and expanding the keyword list to enhance overall performance and conversions. Further keyword research will be conducted to identify trends and volumes for campaign refinement.

SEO Analysis

• 106 keywords ranking in top 3 (first page) results
• 66 keywords ranking in top 4-10 (first page) results
• Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Buderim’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Caboolture’ is ranking in the 2nd position (first page).
• Keyword ‘NDIS psychologist Kawana’ is ranking in the 2nd position (first page).
• Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
• Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 3rd position (first page).
• Keyword ‘positive behaviour support Deception Bay’ is ranking in the 3rd position (first page), up from the 7th position (first page) in the previous month.
• Keyword ‘telehealth psychologist Ashmore’ is ranking in the 4th position (first page).
• Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 4th position (first page).
• In November, the SEO campaign focused on off-page optimisation through Google entity stacking to leverage the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.
• Through December, the SEO campaign will prioritise the creation of SEO location pages for the keyword ‘specialised positive behaviour support’ as it has significant monthly searches and has yet to gain a strong footing in the site’s rankings.

Google Ads Analysis (Grant Account)

• 1 Conversions
• 0.80% Conversion Rate
• 141 Clicks
• 7.55% CTR
• $8.74 Avg. CPC
• In November we were able to achieve more traffic to the website 125 clicks compared to last month’s 77 clicks. However, we were only able to acquire 1 conversion compared to last month’s 2 conversions. The upside is, considering this is a grant account, Google is starting to push visibility and traffic to the campaigns.
• As part of our regular optimisation, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget.

The opportunities for the coming month include keyword optimisations and bidding target changes. We will also be looking into the converting queries triggered by the Dynamic Ad Group and add those queries as keywords within our Standard Ad Group to ensure visibility and improve conversion acquisition.

Google Ads Analysis (Paid Account)

• 4 Conversions
• 3.92% Conversion Rate
• 102 Clicks
• 7.75%% CTR
• $3.95 Avg. CPC
• In November we were able to achieve a higher CTR of 7.75% from last month’s 6.81%. This was achieved by increasing our Ad copies’ strength and adding the targeted keywords within the Ad Headlines. Total conversions achieved were 4, all from the Mindcare Psychology campaign, however, 0 from the Mindcare PBSP campaign,
• As part of our regular optimisation, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. We also added irrelevant search queries within the negative keyword list to avoid wasted ad spend.

The main opportunity is to restructure or properly segment keywords in tighter themed Ad Groups to help tailor the ads more and further increase CTR and ad relevance. Additionally, we will expand the keyword list to help uplift overall conversion performance. With that, we will be doing another Keyword research to check out keyword volumes and trends that can be added to our campaigns.

Manager Analysis

In October, the SEO campaign for the client showcased significant progress. A total of 103 keywords secured their position in the top 3 results, securing a spot on the coveted first page. Additionally, 52 keywords earned places in the top 4-10 results, solidifying their presence on the first page. Notably, the keyword ‘telehealth psychologist Kawana’ dominated the 1st position on the first page, underlining its prominence. Similarly, ‘telehealth psychologist Buderim’ also secured the 1st position. Impressively, ‘telehealth psychologist Caboolture’ ascended to the 1st position, a significant leap from its previous 4th position.

Furthermore, ‘NDIS psychologist Mango Hill’ and ‘positive behaviour support Gympie’ held strong positions at 2nd place, while ‘telehealth psychologist Ashmore’ and ‘positive behaviour support Sunshine Coast’ were in the 3rd position. ‘NDIS psychologist Moreton Bay’ also made a notable appearance at the 5th position, and ‘positive behaviour support Deception Bay’ secured the 7th position. The SEO strategy for November will pivot towards off-page optimisation, capitalising on the authority of various Google platforms and services to establish a network of high-quality backlinks and enhance website credibility and visibility.

In October, the Google Ads campaign for the Grant Account continued to deliver consistent results. It garnered 77 clicks with an impressive 7.86% click-through rate (CTR), resulting in 2 conversions at a conversion rate of 2.60%. The average cost per click (CPC) stood at $4.35. Despite the limitations of Ad Grant account ads not appearing in top results, the campaign achieved a notable performance, converting clicks into leads. The addition of low intent, irrelevant, and competitor search terms to the negative keywords list maintained a CTR above 5.00%, a key requirement for Ad Grant accounts. The plan for November entails further updates to the negative keywords list to sustain a CTR above 5% and optimising keywords to attract more clicks, thereby increasing the potential for conversions.

In October, the Google Ads campaign for the Paid Account exhibited improvement, generating 100 clicks with a 6.81% CTR. It delivered 6 conversions, reflecting a 6.00% conversion rate, with an average CPC of $4.08. Despite the limited appearance of ads, the campaign managed to increase leads compared to September. The addition of low intent, irrelevant, and competitor search terms to the negative keywords list contributed to the success. The plan for November involves ongoing optimisation, primarily focusing on refining the negative keywords list to enhance the quality of traffic and further improve campaign performance.

Google Ads Analysis (Grant Account)

• 2 Conversions
• 77 Clicks
• 7.86% CTR
• 2.60% Conversion Rate
• $4.35Avg. CPC
• September has seen consistent performance from the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made, but still managed to turn the clicks into 2 leads. This is also considering that Ad Grant account ads are not shown on the top results, which are dedicated to Paid accounts.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list. This kept the overall CTR above 5.00%, which is the primary requirement to continue using the Ad Grant account.
• With that being said, the plan for November is to continue updating the negative keywords list so the CTR will remain above 5%. We will also optimise the keywords to attract more clicks, which provides more opportunity in getting conversions.

Google Ads Analysis (Paid Account)

• 6 Conversions
• 100 Clicks
• 6.81% CTR
• 6.00% Conversion Rate
• $4.08 Avg. CPC
• October has seen a slight improvement in the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made, but still managed to turn the clicks into 6 leads compared to 4 in September.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
• With that being said, the plan for November is to continue updating the negative keywords list to improve the quality of traffic.

SEO Analysis

• 103 keywords ranking in top 3 (first page) results
• 52 keywords ranking in top 4-10 (first page) results
• Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Buderim’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page), up from 4th position (first page) in the previous month.
• Keyword ‘NDIS psychologist Mango Hill’ is ranking in the 2nd position (first page).
• Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
• Keyword ‘telehealth psychologist Ashmore’ is ranking in the 3rd position (first page).
• Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 3rd position (first page).
• Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 5th position (first page).
• Keyword ‘positive behaviour support Deception Bay’ is ranking in the 7th position (first page).
• In October, on-page optimisation focused on the keyword ‘NDIS psychologist Caboolture’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO campaign will focus on off-page optimisation by leveraging the authority of various Google platforms and services. The goal is to link Google properties and build a network of high-quality backlinks that can positively impact search engine rankings and enhance website credibility and visibility.