Manager Analysis

In September, the SEO campaign achieved significant milestones, with 93 keywords securing top 3 positions and an additional 55 keywords ranking in the top 4-10 positions on the first page. Key successes included ‘NDIS psychologist Moreton Bay,’ ‘telehealth psychologist Kawana,’ and ‘telehealth psychologist Buderim,’ each claiming the 1st position on the first page. ‘NDIS psychologist Mango Hill,’ ‘telehealth psychologist Ashmore,’ ‘positive behaviour support Gympie,’ and ‘positive behaviour support Sunshine Coast’ secured strong 2nd and 3rd positions, contributing to a robust online presence.

September’s strategic emphasis involved off-page optimisation, leveraging guest posting opportunities to not only generate referral traffic but also to establish valuable backlinks, elevating the website’s authority. As the campaign transitions into October, on-page optimisation will be directed towards the keyword ‘NDIS psychologist Caboolture.’ Given its medium to high competition, the objective is to enhance competitiveness for this keyword, aiming for a closer proximity to the #1 position in Google search results.

The Google Ads campaign for the Grant Account demonstrated consistent performance, yielding 3 conversions from 45 clicks with a 5.49% click-through rate (CTR) and a commendable 6.67% conversion rate. Despite the ads being displayed less than 10% of the time during relevant searches, the campaign successfully turned clicks into leads, all achieved through contact form submissions. Regular optimisation efforts included the addition of low intent, irrelevant, and competitor search terms to the negative keywords list, maintaining a CTR above 5%, a crucial requirement for the Ad Grant account.

Looking ahead to October, the plan involves continued refinement of the negative keywords list to sustain the required CTR and further optimisation of PBSP ad copy and keywords to attract more clicks and enhance conversion opportunities. Similarly, the Paid Account exhibited consistent performance in September, securing 4 conversions from 138 clicks with a 6.78% CTR and a 2.90% conversion rate.

The ads received various forms of conversion actions, including calls, contact form submissions, and Enquiry Form submissions in the Mindcare service page. Regular optimisation efforts involved refining the negative keywords list. As the campaign transitions into October, the focus will be on ongoing updates to the negative keywords list and further optimisation of ad copy and keywords for PBSP to boost clicks and increase conversion opportunities.

Google Ads Analysis (Grant Account)

• 3 Conversions
• 45 Clicks
• 5.49% CTR
• 6.67% Conversion Rate
• $4.69 Avg. CPC
• September has seen consistent performance from the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made, but still managed to turn the clicks into 3 leads, all through contact form submissions.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list. This kept the overall CTR above 5.00%, which is the primary requirement to continue using the Ad Grant account.
• With that being said, the plan for October is to continue updating the negative keywords list so the CTR will remain above 5%. We will also optimise the PBSP ad copy and keywords to attract more clicks, which provides more opportunity in getting conversions.

Google Ads Analysis (Paid Account)

• 4 Conversions
• 138 Clicks
• 6.78% CTR
• 2.90% Conversion Rate
• $2.88 Avg. CPC
• September has seen consistent performance from the Google Ads campaign. The ads received different forms of conversion actions such as calls through the ads, Contact Page form submission, and Enquiry Form submission in the Mindcare service page.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
• With that being said, the plan for October is to continue updating the negative keywords list. We will also optimise the ad copy and keywords for PBSP so it attracts more clicks, which means more opportunity for conversions.

SEO Analysis

• 93 keywords ranking in top 3 (first page) results
• 55 keywords ranking in top 4-10 (first page) results
• Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
• Keyword ‘telehealth psychologist Buderim’ is ranking in the 1st position (first page).
• Keyword ‘NDIS psychologist Mango Hill’ is ranking in the 2nd position (first page).
• Keyword ‘telehealth psychologist Ashmore’ is ranking in the 3rd position (first page).
• Keyword ‘positive behaviour support Gympie’ is ranking in the 3rd position (first page).
• Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 3rd position (first page).
• Keyword ‘positive behaviour support Deception Bay’ is ranking in the 4th position (first page).
• Keyword ‘telehealth psychologist Caboolture’ is ranking in the 4th position (first page).
• In September, the SEO campaign focused on off-page optimisation strategies by leveraging guest posting opportunities designed not only to generate referral traffic but also to establish valuable backlinks and elevate your website’s authority.
• Through October, the SEO on-page optimisation will focus on the keyword ‘NDIS psychologist Caboolture’ as it has a medium to high level of competition. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

Manager Analysis

In the realm of Google Ads, August brought about notable achievements. The campaign recorded 4.93 conversions, with a commendable 8.84% click-through rate (CTR) and 122 clicks. These conversions were attributed to Contact Form submissions, with 3.93 stemming from Psychology and 1 from PBSP. The cost per lead averaged $80.56. Notably, these conversions were not whole numbers due to user behaviour—initially clicking through the ad but subsequently visiting the page organically before submitting the form. This underscores the synergy between organic and paid channels in conversion. The strategy for September entails enhancing the conversion rate by scrutinising search terms and making pertinent adjustments to the landing page.

Turning to Facebook Ads, August marked modest yet significant achievements in the retargeting campaigns. The campaign reached 8,754 unique users, eliciting engagement through 21 post reactions, 1 comment, 11 post saves, 10 shares, and 97 link clicks. These engagements signify a keen interest in the services, with link clicks providing users the avenue to submit contact forms and comments serving as an alternative channel for inquiries.

In the domain of SEO, August delivered impressive results. The campaign propelled 103 keywords to the top three rankings and 53 to the first page within positions 4-10. Key highlights include ‘NDIS psychologist Moreton Bay’ securing the coveted 1st position and ‘telehealth psychologist Ashmore’ claiming the 2nd spot. Additionally, ‘positive behaviour support Deception Bay’ secured the 3rd position, while ‘positive behaviour support Sunshine Coast’ climbed to the 3rd position, marking a notable ascent from the previous month’s 6th position.

The SEO efforts in August primarily concentrated on on-page optimisation, particularly targeting ‘NDIS psychologist Brisbane’ with future ranking improvements anticipated. August also witnessed Google’s core algorithm update, necessitating close monitoring of site metrics and responsive adjustments. As September unfolds, the SEO campaign will pivot towards off-page optimisation strategies, leveraging guest posting opportunities to amplify referral traffic and bolster overall authority.

Google Ads Analysis (Grant Account)

Google Ads Analysis (Paid Account)

SEO Analysis

Facebook Analysis