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MindCare Mental Health Services – July 2023 Monthly Report

Aug 7, 2023

Manager Analysis

The Google Ads Paid account delivered a consistent performance in July. The campaign generated 7 conversions with a 7.91% Click-Through Rate (CTR) and 143 clicks, maintaining a favourable average Cost Per Click (CPC) of $2.21. Out of the Contact Form submissions received, 5 were related to Psychology, and 2 were for PBSP. For August, the plan is to optimise the conversion rate by analysing search terms and making necessary changes to the landing page to further enhance campaign effectiveness.

In July, the Facebook Ads retargeting campaigns underwent a transition to focus on new services. The ads reached 7,462 unique users, resulting in 2 conversions in the form of Contact Form Submissions. The Link Click-Through Rate (CTR) was 0.46%, with 96 users clicking through to the landing page. Engagement with the ads was positive, with 24 post reactions, 3 comments, 12 post saves, and 2 shares, indicating clear interest in the services offered. Comments provided an alternative avenue for client enquiries. For August, the plan is to continue optimising the ad delivery for the new campaign to maximize results.

The SEO campaign achieved remarkable results, with 36 keywords ranking in the top 3 positions and 26 keywords securing the top 4-10 positions on the first page of search results. Several keywords, including ‘NDIS psychologist Moreton Bay,’ ‘telehealth psychologist Ashmore,’ and ‘positive behaviour support Deception Bay,’ ranked 1st on the first page.
The campaign focused on off-page optimisation, with press releases being created and distributed to improve the site’s Google presence. Additionally, 145 new pages were published based on approved content for the ‘psychologist’ keyword. For August, the on-page optimisation strategy will prioritise the keyword ‘NDIS psychologist Brisbane’ due to its high competition and significant monthly searches. The aim is to strengthen its ranking and bring it closer to the first page of Google search results.

Google Ads Analysis (Grant Account)

  • 4.72% CTR
  • 99 Clicks
  • $6.46 Avg. CPC
  • 3 Conversion
  • In July, the campaign received 3 leads through the Psychology and Assessments campaign. This is a small but meaningful improvement from 2 leads in June. However, the CTR slightly dropped below 5%,which is the minimum required CTR for the Ad Grant account.
  • With that being said, the plan for August is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. We will also complete the G2 Financial Services verification, for the Ad Grant account to prevent limitations in the ad delivery.

    • Google Ads Analysis (Paid Account)

  • 7 Conversions
  • 7.91% CTR
  • 143 Clicks
  • $2.21 Avg. CPC
  • July saw a steady performance in the Google Ads Paid account. From the Contact Form submissions received, 5 were from Psychology and 2 from PBSP..
  • With that being said, the plan for August is to optimise the conversion rate by reviewing the search terms and making changes in the landing page as necessary.

    • SEO Analysis

  • 36 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 1st position (first page).
  • Keyword ‘telehealth psychologist Ashmore’ is ranking in the 1st position (first page).
  • Keyword ‘positive behaviour support Deception Bay’ is ranking in the1st position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
  • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 6th position (first page).
  • In July, the SEO campaign prioritised off-page optimisation through the creation and distribution of press releases to improve the site’s Google presence.
  • As well, 145 new pages were published on the website based on the approved content on the keyword ‘psychologist’.
  • Through August, the SEO on-page optimisation will focus on the keyword ‘NDIS psychologist Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

    • Facebook Analysis

  • 2 Conversions (Contact Form Submissions)
  • 0.46% Link CTR
  • 96 Link Clicks
  • 7,462 Reach
  • July saw the transition between the old and new service focuses for the Facebook Ads retargeting campaigns. These reached 7,462 unique users who engaged with the ads through 24 post reactions, 3 comments, 12 post saves, 2 shares, and 96 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service, especially link clicks where the users had the option to submit a contact form and comments which can be an alternative avenue for client enquiries.
  • As August comes, we will continue optimising the ad delivery of the new campaign.

    • MindCare Mental Health Services – June 2023 Monthly Report

    Jul 7, 2023

    Manager Analysis

    In June, the Google Ads campaign for the Grant Account received 2 leads through the Psychology and Assessments campaign, maintaining a click-through rate (CTR) above the minimum requirement of 5% for the Ad Grant account. The campaign achieved a 5.26% CTR with 147 clicks. To improve targeting, specific psychologist names, psychiatry-related terms, and bulk billing terms were added to the negative keywords list. In July, the plan is to continue updating the negative keywords list, closely monitor ad clicks due to a slight increase in average cost per click (CPC), and complete the G2 Financial Services verification to prevent limitations in ad delivery.

    June showed steady performance for the Google Ads Paid account, with 12 conversions and a 10.72% CTR. The campaign received 151 clicks, resulting in a low average cost per click (CPC) of $2.20. Among the conversions, 9 were from Psychology, 2 from Assessments, and 1 from PBSP. To optimise targeting, bulk billing, psychiatry-related terms, specific psychologist names, and irrelevant search terms were added to the negative keywords list. In July, the plan is to launch new campaigns with updated focus services.

    The Facebook Ads retargeting campaign witnessed an upward trend. It reached 6,606 unique users, resulting in 8 conversions through Contact Form submissions. The campaign achieved a 0.51% link click-through rate (CTR) with 95 link clicks. Engagements were positive, with 15 post reactions, 5 comments, 6 post saves, and 3 shares. The link clicks offered users the opportunity to submit a contact form, and the comments section served as an alternative avenue for client inquiries. As July begins, preparations will continue for the next campaign.

    In June, the SEO campaign delivered positive results, with 5 keywords ranking in the top 3 results and 18 keywords ranking in the top 4-10 results on the first page. Key phrases such as ‘telehealth psychologist Kawana’ and ‘positive behaviour support Gympie’ secured high positions in search rankings. We focused on in-page optimisation, however, we are awaiting approval of new content pages for Occupational Therapists, Psychologists, and Speech Pathologists. Additionally, local citations targeting the keyword ‘NDIS psychologist Brisbane’ were created to enhance visibility and credibility. In July, the SEO campaign will shift focus to off-page optimisation, including the creation and distribution of press releases to build more backlinks and improve Google presence. The pending content pages will be published once approved and used to create SEO location pages based on their respective keywords.

    Google Ads Analysis (Grant Account)

  • 5.26% CTR
  • 147 Clicks
  • $8.79Avg. CPC
  • 2 Conversion
  • In June, the campaign received 2 leads through the Psychology and Assessments campaign. The CTR maintained above 5%,which is the minimum required CTR for the Ad Grant account.
  • For this month, we put specific psychologist names, as well as psychiatry and bulk billing related terms to the negative keywords list.
  • With that being said, the plan for July is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also monitor the ad clicks closely since the average cost per click increased slightly. Finally, we will complete the G2 Financial Services verification for the Ad Grant account to prevent limitations in the ad delivery.

    • Google Ads Analysis (Paid Account)

  • 12 Conversions
  • 10.72% CTR
  • 151 Clicks
  • $2.20 Avg. CPC
  • June saw a steady performance in the Google Ads Paid account. From the Contact Form submissions received, 9 were from Psychology, 2 from Assessments, and 1 from PBSP.
  • For the month, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list.
  • With that being said, the plan for July is to have the new campaigns live with updated focus services.

    • SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telehealth psychologist Kawana’ is ranking in the 3rd position (first page).
  • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 7th position (first page).
  • Keyword ‘telehealth psychologist Baringa’ is ranking in the 8th position (first page).
  • In June, new Occupational Therapist, Psychologist, and Speech Pathologist content pages awaited approval. In the meantime, local citations focused on the keyword ‘NDIS psychologist Brisbane’ were created to improve the site’s visibility, credibility, and Google presence via this keyword.
  • Through July, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.
  • Additionally, the new pages will be published once approved. They will also be used to create SEO location pages based on their keywords.

    • Facebook Analysis

  • 8 Conversions (Contact Form Submissions)
  • 0.51% Link CTR
  • 95 Link Clicks
  • 6,606 Reach
  • June saw a remarkable upward trend for the Facebook Ads retargeting campaign. It reached 6,606 unique users who engaged with the ads through 15 post reactions, 5 comments, 6 post saves, 3 shares, and 95 link clicks (redirects to the landing page). These engagements show clear signs of interest in the service, especially link clicks where the users had the option to submit a contact form and comments which can be an alternative avenue for client enquiries.
  • As July comes, we will continue preparing for the next campaign.