MindCare Mental Health Services – May 2023 Monthly Report
Manager Analysis
May showcased a remarkable upward trend in the Google Ads Paid account. The campaign achieved a significant increase in conversions, rising from 6 in April to 16 this month. To maintain relevancy in search volume, the team diligently updated the negative keywords list, excluding bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms. Looking ahead to June, the plan is to continue refining the negative keywords list to enhance the campaign’s effectiveness and ensure alignment with user intent.
May witnessed a remarkable upward trend in the Facebook Ads retargeting campaign, which commenced in the second week of April. The campaign successfully reached 7,166 unique users, garnering positive engagement with 21 post reactions, 2 comments, 6 post saves, 8 shares, and 91 link clicks leading to the landing page. These engagements signify a clear interest in the service following exposure to the ads, particularly link clicks that provided the opportunity to submit a contact form and comments which facilitated client inquiries. In May, the team addressed the glitch causing poor image cropping for Facebook/Instagram Reels/Stories. Moving into June, the focus will be on optimising ad delivery to retarget high-intent users who visited the website but did not submit a lead form.
The SEO campaign achieved favourable results in May, with 6 keywords ranking in the top three positions and an additional 13 keywords securing positions within the top four to ten on the first page of search results. Notably, keywords such as ‘telehealth psychologist Kawana,’ ‘telehealth psychologist Caboolture,’ and ‘positive behavior support Gympie’ secured prominent positions. The campaign prioritised off-page optimisation strategies, particularly employing a local citations strategy to enhance the website’s visibility, credibility, and Google presence through reputable backlinks. Moving forward into June, the SEO efforts will focus on on-page optimisation, with specific attention given to the keyword ‘NDIS psychologist Brisbane’ to bolster its ranking and gain a competitive edge in Google search results.
Google Ads Analysis (Grant Account)
Google Ads Analysis (Paid Account)
SEO Analysis
Facebook Analysis
MindCare Mental Health Services – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads Paid account showed a stable trend with 83 clicks and a 7.09% CTR. The average CPC was $2.47. The campaign went live again on April 12th, providing more opportunities for conversions throughout the full month. This led to a slight increase in conversions, from 5 in March to 6 in April. To maintain relevance in the search volume, irrelevant search terms were put in the negative keywords list, including bulk billing, psychiatry, specific psychologist names, and others. For May, the plan is to continue updating the negative keywords list.
April marked the first month of the Facebook Ads retargeting campaign, which went live in the second week of the month. The campaign reached 1,906 unique users and resulted in 29 link clicks, 7 post reactions, 1 post save, and 1 share. The 0.39% CTR demonstrated user engagement and interest in the service after seeing the ads, especially link clicks that redirected users to the landing page. To improve user experience, music and image enhancements were added automatically to eligible ads. As the campaign continues into May, the focus will be on optimising ad delivery to reach users who visited the website but did not submit a lead form.
For SEO, the website ranked in the top 3 results for four keywords and in the top 4-10 results for 16 keywords, including “telehealth psychologist Caboolture” in the 1st position, “positive behaviour support Gympie” in the 3rd position, and “positive behaviour support Sunshine Coast” in the 6th position. On-page optimisation efforts focused on the keywords “NDIS psychologist” and “positive behaviour support,” with expected improvements in their rankings. In May, the SEO campaign will shift its focus to off-page optimisation to gain local citations, improving the site’s Google presence and local search result ranking.