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MindCare Mental Health Services – March 2023 Monthly Report

Apr 11, 2023

Manager Analysis

In March, the SEO campaign for Mindcare delivered promising results. A total of 20 keywords were ranking on the first page of Google search results, with 5 of them in the top 3 spots and 15 keywords in the top 4-10 spots. This included important keywords such as ‘telehealth psychologist Caboolture’ and ‘positive behaviour support Sunshine Coast’ that were ranking in the 1st and 5th positions respectively.

During March, the SEO campaign focused on off-page optimisation by reviewing social media platforms to improve the site’s reputation and presence in Google. In April, the campaign will shift its focus towards creating location-targeted SEO pages about ‘positive behaviour support’ and ‘NDIS psychologist’. This will involve adding more content in order to boost the site’s authority, relevance, and trustworthiness. The ultimate goal is to improve the site’s presence on Google search results and increase customer actions on the site.

Regarding Google Ads, the paid campaign has been stable, with 5 conversions and 121 clicks at an average CPC of $2.00. There has been a slight increase in conversions compared to the previous month. We included irrelevant search terms to the negative keywords list to improve the campaign’s relevance. However, the campaign ended on March 23rd to prepare for the next advertising focus. For April, the team plans to set up retargeting ads on Facebook by utilising website visitors who did not convert in the first campaign. In addition, this will help reach potential customers who have already shown interest in the website and encourage them to take action.

However, the Facebook Ads campaign had its ups and downs. The campaign resulted in 2 Contact Form submissions, which cost $120.58 per result. Although the CTR was low at 0.46%, the campaign managed to reach 6,506 people, with 74 link clicks, 7 post saves, 1 post share, 21 post reactions, and 6 comments. These engagements demonstrate that people showed a clear interest in the service after viewing the ads, particularly in the comments section where they could ask about the service. As we head into April, we plan to set up a Retargeting campaign to target users who visited the website but did not convert.

Google Ads Analysis (Grant Account)

  • 5.30%% CTR
  • 211 Clicks
  • $5.36 Avg. CPC
  • 6 Conversions
  • In March, the campaign gained 6 conversions through Contact Form submissions in the Psychology and Assessments campaign. The CTR was also maintained above the minimum 5.00% requirement to continue using the Google Ad Grant.
  • For March, we put specific psychologist names, psychiatry, and bulk billing related terms to the negative keywords list.
  • With that being said, the plan for April is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. This will maintain the CTR above the minimum requirement. We will also further refine the keywords and the ads to maintain relevance and match the search trends that are closer to a conversion.

    • Google Ads Analysis (Paid Account)

  • 5 Conversions
  • 9.15% CTR
  • 121 Clicks
  • $2.00 Avg. CPC
  • March has seen a stable trend in the Google Ads Paid account. The conversions increased slightly from 4 in February to 5 this month.
  • However, the campaign ended on the 23rd of March while we prepared for the next advertising focus.
  • For March, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list to maintain relevance in the search volume.
  • With that being said, the plan for April is to get the campaign live again after setting up retargeting ads in Facebook for website visitors that did not become leads.

    • will also further refine the keywords and the ads to shorten the conversion journey of users.

    SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
  • Keyword ‘telehealth psychologist Baringa’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 5th position (first page).
  • In March, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
  • In April, the SEO campaign will focus on creating location-targeted SEO pages about ‘positive behaviour support’ and ‘NDIS psychologist’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.

    • Facebook Analysis

  • 2 Results (Contact Us Form Submissions)
  • 0.46% CTR
  • 74 Link Clicks
  • 6,506 Reach
  • March has seen ups and downs for Facebook Ads. The campaign gained 2 Contact Form submissions with $120.58 cost per result. There were also 7 post saves, 74 link clicks, 1 post share, 21 post reactions, and 6 comments. These engagements show clear signs of interest in the service after seeing the ads, especially comments where users can also enquire about the service.
  • For March, we implemented automatically adding music to eligible ads, which improve user experience upon seeing the ads.
  • As we enter April, we will set up the Retargeting campaign to reach out to users that visited the website but did not convert.

    • MindCare Mental Health Services – February 2023 Monthly Report

    Mar 7, 2023

    Manager Analysis

    The month of February finished with strong results for website analytics and Google Ads. Regarding website analytics, the total number of users visiting the website increased by 19.4% which now sits at 1,014 users. For the Google Ads Grant Account, there were 3 contact form submissions in the Psychology and Assessments Campaign, clicks increased by 53.8% and impressions increased by 55.1%.

    For the Google Ads Paid Account, conversions saw a 33.3% increase this month, totalling 4. In addition, there were 146 clicks, a $2.30 average cost per click and a 7.19% click-through rate which are all promising results. However, the Psychology-related advertisements saw a delivery issue due to the usage of addiction-related terms on the landing page. Despite this, we have disputed this with Google to prevent any issues in the future. Throughout the month, we identified high-converting keywords such as “therapeutic support near me” and “book a psychologist”. Since then, these keywords have been added to the campaign. In March, the focus will be to update the negative keyword list and refine the keywords to shorten the conversion journey and target clients who are ready to convert now.

    For Google Ads, the month finished on 2 contact form submissions, a 0.45% click-through rate, 121 link clicks and a reach of 8,555 individuals. Regarding the advertisements, posts saw 6 saves, 2 post shares and 4 comments. This level of engagement is indicating that there is a lot of interest in the service offering. In March, the focus will be to optimise the ad delivery for Psychology and PBSP ads in order to improve conversion and link clicks.

    For SEO, there are 5 keywords ranking in the top 3 spots and 20 keywords ranking in the top 4-10 spots on the first page of Google Search. Keywords such as ‘telehealth psychologist Baringa’, ‘positive behaviour support Gympie’ and ‘positive behaviour support Sunshine Coast’ are ranking 3rd, 4th and 4th in Google Search. In February, the focus was to complete on-page optimisation for the keyword ‘NDIS psychologist Brisbane’ and over the coming weeks, its rankings will improve. For March, the focus will be to complete off-page optimisation by building links that will improve the website’s relevance and rankings.

    Google Ads Analysis (Grant Account)

  • 5.67%% CTR
  • 60 Clicks
  • $3.64 Avg. CPC
  • 3 Conversions
  • In February, the campaign gained 3 conversions through a Contact Form submission in the Psychology and Assessments campaign. The CTR was also maintained above the minimum 5.00% requirement to continue using the Google Ad Grant.
  • For February, we used specific psychologist names, psychiatry, and bulk billing related terms to the negative keywords list.
  • With that being said, the plan for march is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. This will maintain the CTR above the minimum requirement. We will also further refine the keywords and the ads to maintain relevance and match the search trends that are closer to a conversion.

    • Google Ads Analysis (Paid Account)

  • 4 Conversions
  • 7.19% CTR
  • 146 Clicks
  • $2.30 Avg. CPC
  • February has seen an upward trend in Google Ads Paid account. The conversions increased from 3 in January to 4 this month.
  • However, the Psychology-related ads were still limited by Policy due to addiction-related terms on the landing page.
  • For February, we changed the bidding strategy to Maximise Conversions. We also added new keywords such as “therapeutic support near me” and “book a psychologist”. Finally, we put bulk billing, psychiatry, specific psychologist names, and other irrelevant search terms in the negative keywords list to maintain relevance in the search volume.
  • With that being said, the plan for March is to continue updating the negative keywords list. We will also further refine the keywords and the ads to shorten the conversion journey of users.

    • SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘telehealth psychologist Baringa’ is ranking in the 3rd position (first page).
  • Keyword ‘positive behaviour support Gympie’ is ranking in the 4th position (first page).
  • Keyword ‘NDIS speech pathology Baringa’ is ranking in the 8th position (first page).
  • Keyword ‘NDIS psychologist Nambour’ is ranking in the 7th position (first page).
  • Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page), up from 9th position (first page) in the previous month.
  • Through February, on-page optimisation focused on the keyword ‘NDIS psychologist Brisbane’. The effect on its ranking can be expected to materialise in the coming weeks.
  • For the month of March, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.

    • Facebook Analysis

  • 2 Results (Contact Us Form Submissions)
  • 0.45% CTR
  • 121 Link Clicks
  • 8,555 Reach
  • February has seen ups and downs for Facebook Ads. The campaign gained 2 Contact Form submissions with $153.23 cost per result. There were also 6 post saves, 121 link clicks, 2 post shares, 8 post reactions, and 4 comments. These engagements show clear signs of interest in the service after seeing the ads.
  • As we enter March, we will optimise the ad delivery for the Psychology and PBSP ads. We will also be conducting further research into how we can pull out data from the Mindcare Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, this data can be located on your Meta Business Manager account.