Manager
The month of April has been a success! We have seen a slight increase in website traffic and it’s great to see that the Paid Search and Organic Search is contributing to more than 350 of these users each month. The SEO rankings have continued to defend their current rankings and we have also seen the Brisbane terms making steady improvements. The Google Ads campaign has been very positive, as we have seen an increase in conversions and the conversation rate. Our focus for the coming month will be to lower the cost per conversion.
SEO Analysis
The SEO results for the month of April have been very consistent. We have been able to maintain the number of search terms appearing in the top 10 results on Google, which has been very positive. We have also seen some steady improvements for the Brisbane search terms including the terms ‘down light installation brisbane’ and ‘smoke alarm installation brisbane’ moving 3 and 2 positions upwards. We will continue with our off page strategy in order to see a continued improvement in these Brisbane terms over the month of May.
AdWords Analysis
The performance of the Google Ads campaign for the month of April has been great. We saw an increase in the total number of Conversions (7.7%) and Conversion rate (23.6%). For the month of May we will be structuring the campaign to drive an increase in CTR and we will also try to lower down the cost per conversion.
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