Manager
May has produced a positive month of numbers across the board. We have seen a massive 36% increase in website traffic which is great! The rankings have continue to progress and defend themselves over the last 30 days and we will be continuing with the same off page approach to ensure this continues over the coming month. In terms of the AdWords campaign, while it has been a slower month, it has been very positive to see the increase in impressions and clicks throughout the month. We will not be focusing on improving the CTR in order to see more conversions occurring in the coming month.
SEO Analysis
The month of May has seen some steady results continue. We have been able to defend the majority of our achieved rankings, however the terms ‘trauma cleaners brisbane’ and ‘crime scene cleaners sydney’ have slipped slightly over the last month. However, we have also seen the terms ‘forensic cleaning sydney’, ‘crime scene cleaners brisbane’ and ‘trauma cleaners sydney’ make some 1 or 2 position improvements which has been positive. We will continue with our off page strategy in order to defend more of these rankings’ positions over the coming month.
AdWords Analysis
May has been a great month for the Google Ads campaign. We managed to get a 6.8% CTR, 9 total conversions with 9.8% Conversion rate. These numbers might be lower compared to last month but definitely not negative numbers to see. Despite the increase in the traffic to the landing page we only got 9 conversions out of it which has led to a slower month. The plan for June is to increase our CTR further which can lead to more conversions, we will do this by optimizing performing keywords and elimintating non performing ones.
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