Manager
The month of May has produced some very positive results. We have seen a 10% increase in website traffic which is great! In terms of the AdWords Campaign itself, it has been great to see an increase in the number of impressions and clicks this month. While we did experience an issue with Google’s tracking with the conversions, we are working this out for the month of June so that the reporting will be much more accurate. The total of 5 conversions that we are seeing from our alternate tracking method is a very positive number though! We will continue to optimise the campaign in order to see these results continuing into June and tracking them on the dashboard!
AdWords Analysis
The Google Ads Campaign Performance for the month of May was fantastic. We managed to get an increase on the traffic to the landing page. We generated 144 Clicks and 4.3k Impressions with 3.4% CTR. The dashboard is showing 2 total conversions which means it was a slow month although we failed to track conversions accurately this month due to some technical issues with Google ads. The reason we can say that is because Callrail (Phone call tracking) is showing atleast 7 phonecalls. On a positive note Google ads is already showing signs of improvements for June and we will make sure that it is on the right track by structuring the campaign to drive an increase in CTR which can lead to better performance across the campaign as a whole.
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