Manager
May has produced some fantastic results across the board! We can see a 27% increase in the website traffic which is great to see! In terms of the enhanced reporting, this has now been implemented on your new dashboard and we can see the results broken down to day and time as well as separate conversion report, which shows a breakdown of calls from call only ads and other ads. The AdWords results have been extremely positive and we are confident we can continue along this path for the month of June. In terms of SEO, while we have seen some huge movements in both directions, we are again feeling confident in our strategy to defend these achieved rankings. For the coming month we will be implementing a few changes which should in turn results in some positive movements in all campaign.
SEO Analysis
The month of May has seen some continued fluctuations in both directions however has remained positive overall. A big win for this month was that we saw 3 of the Brisbane search terms improve their rankings. These terms were ‘switchboard upgrade brisbane’, ‘down light installation brisbane’ and ‘smoke alarm installation brisbane’. Over the coming month we will be focusing more so on the Brisbane terms in order to see some of these positive movements for the remaining Brisbane terms as well.
AdWords Analysis
May has been a greatn month for the Google Ads campaign. We saw an increase across the stats of the campaign, we got an increase in CTR (24.4%), Clicks (17.8%), Total Conversions (57.1%) and Conversion rate (33.4%) while lowering down the cost per conversion (28%). The plan for June is to increase if not duplicate this performance but we will still structure the campaign to increase the CTR more which can also bring better performance across the campaign.
Recent Comments