Manager
The results for May have been fantastic! We have seen a 26% increase in website traffic with a large majority of this traffic coming from cpc (cost per click – Google Ads). In terms of the campaign itself, we have seen a drastic increase in the performance in regards to impressions, clicks and conversions which is great! We will be continuing to optimise the campaign with exact match keywords in order to see this trend of results continuing into the month of June.
AdWords Analysis
The month of May has been a great month of results for the Google Ads Campaign. We saw an increase on the number of Clicks (20.9%), Impressions (45.9%) and Total Conversions (16%).
We can also see that the mobile search campaign is performing better than the computer campaign. We suggest to bring down the budget of the computer campaign to only $30 and raise the mobile campaign budget to $170 as it will be more beneficial and cost effective. Our other plan for June is to structure the campaigns to drive the increase on CTR by using Exact match keywords as much as we can, with the data we generated from previous months.
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