Manager
May has produced some fantastic results across the board! While we have seen a slight dip in the overall website traffic, it has been positive to see that the traffic coming from organic (Google Search) results has continue to be the main contributer throughout the month. The AdWords campaign has seen a great number of conversions this month and we will be optimising the campaign to ensure we drive an even better click through rate next month. The SEO rankings, have also continued to improve with a few steady movements towards those first page positions. We will be working to maintain these positions through our link building strategy over the coming month. Overall, May has been extremely positive!
SEO Analysis
The month of May has been a success once again for SEO! We have seen some very solid improvements including the terms ‘dentist thornton’ and ‘cosmetic dentistry maitland’ which have increased by 7 and 2 positions respectively to now be sitting on the first page of Google’s results. Over the coming month we will be continuing to focus on our off page strategy in order to help defend these rankings into the coming months.
AdWords Analysis
May has been very positive for the Google Ads campaign. We saw an increase in Click Through Rate (19.4%) which explains the
increase on the number of phone calls (Conversions – 125%). Additional wins for this month is the increase in Conversion rate (142.3%) and lower Cost per Conversion (53.3%). The plan for June is to structure the campaign to drive CTR to atleast 10% and get more conversions in the process.
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