Manager
The numbers we have seen for the month of May have been slower than expected, however our team is making the optimisations to ensure we see improved results over the coming week and month. The AdWords campaign has seen a total of 20 calls throughout the month, which is positive, however we are working towards gaining some higher quality leads in the coming month. Our focus is going to be on increasing the total number of conversions and quality of those calls coming through for the month of June.
SEO Analysis
As the SEO pages have only been sent live today (Friday 7th June), there are no SEO results to present this month.
AdWords Analysis
The month of May has seen slower but positive results from the Google Ads campaign overall. Looking at the dashboard we can see that the number of conversions (66.7%) and Conversion rate (114.3%) increased dramatically. Although it might seem negative that it is not the exact numbers appearing in callrail and analytics, we can still stay positive because the conversion (27 Goal Completion) and Conversion rate (6.4%) is much higher than the previous month. This being said, the plan for June is to find a way to track these conversions accurately and also structure the campaign to increase our CTR by rebuilding the keywords to exact match type only.
Recent Comments