Keperra Physiotherapy & Sports Injury Clinic – November Monthly Report

Manager

The month of November has been very positive across the board. While we have seen a dip in the overall website traffic, as the rankings continue to move around month on month, we do expect the traffic to bounce around also. The SEO rankings have seen some huge wins through the month especially with the newly established Brisbane rankings. Over the coming month we will continue our off page work to move these terms into more valuable positions. The Branded Google Ads campaign is performing very well, with 4 conversions achieved this month. We will continue to monitor the campaign up to Christmas before pausing it on the 20th of December for the Christmas period.

SEO Analysis

November has continued to show a month of improvements for the SEO campaign. We can now see 182 keywords ranking on the first page of results (top 10), with 137 of those keywords actually appearing in the top 3 positions on that first page of results. In particular this month, it has been very positive to see some movements for the Brisbane keywords with ‘sports injuries treatment brisbane’, ‘women’s health treatment brisbane’ and ‘ back pain treatment brisbane’ jumping 51, 44 and 34 positions towards the first page of rankings. With our off page strategy continuing through December we are confident we can see these terms move even closer to the first page of results.

AdWords Analysis

The Google Ads branding campaign achieved some very positive numbers in November. We have been able to generate 4 Conversions and a 15.4% Conversion rate along with 26 clicks and a high CTR of 17.7%. These are fantastic results for the very little ad spend through the month. At this point, we believe the campaign is running at its full potential, and in order to see an increase in the number of Google Ads converions, we would receommend activating a second campaign targeting specific keywords that convert based on the past data we have generated. Otherwise, we will continue with the branded campaign and will continue optimising it through the month to ensure we continue seeing it perform at its best.