Manager
November has produced some excellent numbers overall! While we have seen a dip in the overall website traffic, we have actually seen an increase in the number of visitors coming to the website from Google Ads which is great. The Google Ads campaign has achieved 9 conversions this month, and we will be continuing with our optimisations in the coming month to ensure we can see an increase in the total conversions and the conversion rate. On the SEO front, we have seen some massive wins for the Sydney keywords which is fantastic. Over the last month we were able to secure an editorial spot through our link building strategy which contributed to some of the improvements we have seen in the rankings. This editorial can be viewed here:
SEO Analysis
The month of November has been very pleasing for the SEO numbers. We have been able to maintain our 30 top 3 positions through the month and have also seen some massive wins for the Sydney keywords. The terms ‘orthodontics north sydney’, ‘orthodontics sydney’, ‘invisalign sydney’ and ‘dentist north sydney’ have jumped 84, 22, 19 and 15 positions respectively which has been outstanding! Over the coming month we will be continuing with our existing off page strategy as it has proven successful for the Sydney keywords. We will be continuing to work towards more of those top 3 rankings.
AdWords Analysis
The Google Ads campaign has shown a steady performance for the month of November. While we have seen a dip in the total number of conversions, we have seen an increase in the overall clicks (19.9%) and Impressions (60%) which indicates that we had more visibility on Google ads and more traffic to our landing page which is great. Achieving 9 conversions through the month is still a positive number considering our cost per conversion is still quite low at $85. Our plan for December is to structure the campaign to raise the number of conversions and the conversion rate by doing manual bids on highly relevant keywords and bidding more on mobile devices as 100% of our conversions seem to come from that device.
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