Manager
The month of November has been absolutely fantastic! While we have noticed a slight dip in the overall website traffic, it has been positive to see the number of users coming from organic and cpc traffic is still contributing to a large majority of the traffic on the site. The SEO results have been continued to impress this month as we have been able to push more of our targeted keywords onto the first page and even the top 3 positions on Google. With our existing strategy, we are confident we can see a total of 50 keywords appearing in the top 3 results in the New Year. On the Google Ads front, achieving 20 conversions this month has been phenomenal. It’s also been a huge win to keep our overall costs down from the previous month as well. Through December we will be continuing with our optimisations to ensure we can maintain these results through the month.
SEO Analysis
November has seen another extremely pleasing month for the SEO numbers! Once again we have seen an increase in the number of keywords appearing in the top 10 and top 3 results. We now have 62 keywords appearing on the first page of results, with 42 of those appearing in the top 3 positions on that first page. We have seen some massive movements for the terms ‘cabinet makers capalaba’ and ‘cabinet makers brisbane’ jumping 76 and 69 positions respectively! This is a massive win, especially for the more competitive Brisbane keyword. Over the coming month our off page work will continue as we encourage more keywords to make their way into the top 3 positions on the first page of results.
AdWords Analysis
The Google Ads campaign has been very positive for the month of November. We have seen a massive increase in the CTR (392.8%), Conversions (150%) and Conversion rate (183.6%) which is fantastic. We have also managed to achieve a lower Cost/Conv (65.1%). The optimisations we have made through the month have proven successful as shown in the stats for the month. Our plan for December is structure the campaign to increase the CTR slightly, however with the Conversions and Conversion Rate performing this well, we will be working to ensure we can maintain this levelof performance in the coming months.
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