Manager
November has produced some great numbers across the board. We have seen a 22% increase in the overall website traffic and can see a huge portion of this traffic coming from organic (SEO results) which is great. We have seen a huge win for the Google Maps rankings for the term ‘day spa adelaide’ which is great! On the Google Ads front, since sending the campaign live as a Call-only campaign, we have since optimised this to a search campaign and are also targeting ads to the Google Maps listing as well. We will continue with our optimisations to ensure we can achieve a conversion in the lead up to Christmas.
SEO Analysis
The month of November has been very positive for the SEO campaign. We have seen an increase in the number of keywords appearing in the top 10 and top 3 results. We can now see 40 keywords appearing on the first page of results (top 10), with 21 of those actually appearing in the top 3 positions on that first page. We have seen the keyword ‘day spa adelaide’ jump 3 positions to now be ranking in the 2nd position in Google Maps, while the same term is also ranking in the 6th position in the organic Google results. Over the coming month our focus will remain on this keyword, and we will work to maintain these positions and even move them closer to the #1 rankings.
AdWords Analysis
Since the Google Ads campaign has only been live for half the month, there will be no full analysis this month.
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