Manager
The month of November has been very pleasing across the board While we have seen a dip in the overall website traffic, it has been fantastic to see that 198 of the total website visits have come through cpc (Google Ads) and 170 users have come from organic (SEO results). The SEO rankings have continued to make strong progress towards those more valuable first page positions over the last 30 days and with our link building strategy we do expect this trend of results to continue over the Christmas period. The Google Ads campaign has also seen massive improvements through November with a total of 3 conversions. Through December we will continue with our optimisations to ensure we can maintain or even improve on these numbers.
SEO Analysis
November has produced another impressive month of SEO numbers. We can now see 93 keywords appearing on the first page of Google’s results, with 15 of those keywords actually appearing in the top 3 results on that first page. We have seen some massive jumps in rankings with the terms ‘land clearing canning vale’, ‘driveway construction maddington’ and ‘bobcat hire byford’ moving 97, 91 and 90 positions respectively to now all be on page #1 on Google. Through December our off page strategy will be continuing to ensure we can build more authority behind the website which will in turn see our rankings continue to move into those more valuable first page positions.
AdWords Analysis
The Google Ads campaign has improved greaty through November. We have seen an increase in the CTR (15.8%), Conversions (200%), Conversion rate (242.1%) and we were also able to achieve a lower cost per conversions (-68.8%) which is fantastic. These numbers have improveed from the results we have seen in the previous month and is a great sign that our optimisations are pushing the campaign in the right direction. In the coming month, we will use the same structure, and also add the search terms to our keywords list and focus on improving our CTR.
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