Manager
November has produced a great month of numbers across the board. We have seen the overall website traffic bounce back from the previous month which is great! We have seen a 75% increase in the website traffic with 585 of the total users coming from organic search results (SEO). The SEO campaign has continued to impress through November with a huge increase in the number of keywords now appearing in the top 3 positions on Google. The Google Ads campaign has also produced some positive numbers with a total of 4 conversions throughout the month. In the coming month our optimisations will continue to ensure we can improve the number of conversions tracked through December.
SEO Analysis
The month of November has seen some outstanding results! We can now see 44 keywords appearing on the first page of Google’s results (top 10), with 20 of those actually appearing in the top 3 results on that first page which is great! We have seen some massive movements in the rankings with the terms ‘emergency dentist roseville’, ‘teeth whitening pennant hills’ and ‘emergency dentist chatswood’ moving 96, 90 and 89 positions towards the first page of results. It has also been a huge win to see the Sydney term ‘teeth whitening north sydney’ move 91 positions to now be sitting in 9th position on the first page of results. Over the coming month we will continue with the off page strategy in order to gain more authority for the website which will in turn see more of the targeted keywords move onto the first page of results.
AdWords Analysis
We have seen a very positive month of results through November for the Google Ads campaign. We have managed to achieve 4 Total conversions with a 7.8% Conversion rate which is great! Comparing these results to the previous month of October, it is very pleasing. We have also noted that mobile devices dominated our conversion department which is why we will focus on that device moving forward. We will also use the data we collected through November to use more search terms that prove to be more relevant so we can structure the campaign to get an increase in the number of Conversions and also achieve a higher CTR for December.
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