h2>AdWords Analysis
The Google Ads campaign has been positive for the month of July. We saw an increase in the number of Clicks (6.0%), CTR (94.1%) and Conversion (66.7%) which was great. This has been because of our optimisations including changing the keywords to exact match and pausing some of the non performing keywords. The plan for August is to work on lowering down the Cost per Conversion and fix the conversions tracking issue we seem to be experiencing.
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