Manager
The month of July has been another success overall! We have seen a slight 6% increase in the overall website traffic which is great! It’s great to see that a majority of this traffic is coming from organic search (Google Search results) and cpc (Google Ads results). We have seen an increase in conversions through July which has been fantastic, and what we hope to continue into the coming month with our continued optimisations, specifically focusing on the ad copy for August.
h2>AdWords Analysis
The Google Ads campaign has been positive for July. We have seen a drastic increase across all the stats, including Clicks (8.8%), CTR (312.1%), Conversions (63.6%) and Conversion rate (50.4%) which is great. These stats are the effect of the changes weve made through July, including removing low search keywords, low quality score and non converting keywords. The plan for August is to improve the performance of the campaign as well by making some changes on the text ads.
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