Manager
The month of July has been a little slower than previous months. We have seen a dip in the website traffic particular towards the end of the month when our landing pages began not displaying correctly. In terms of the Google Ads campaign itself, we have seen improved stats from the number of times the ads are seen on Google and clicked on. However once getting to the landing page is when we saw some resistance. Over the coming month we will execute on a few optimisations particular on the ad copy to ensure we can see the landing page visits converting to more leads.
h2>AdWords Analysis
The Google Ads campaign saw an increase in Clicks (2.2%), CTR (1.0%) and Impressions (1.3%) through July which was great. We had an increase in the overall traffic coming to the landing pages, however it looks like this did not translate to conversions, especially for the high performing keywords in the past months which is interesting. The plan for August is to revisit the keywords and text ads to come up with an improved approach to in turn see more conversions through a monthly period.
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