Manager
July has shown some outstanding numbers! We have seen a steady 13% increase in website traffic with some large peaks towards the end of the month. It is great to see the increase in conversions over the past month, and well as the impressions and clicks that led to these conversions. Over the coming month we are going to be working towards maintaining this level of results and if not, improving on them slightly to also improve the CTR.
h2>AdWords Analysis
The month of July has shown othing but great results from the Google ads campaign. We saw an increase in Clicks (4.1%), Conversions (46.2%) and Conv Rate (38.4%) which was fantastic. The CTR is lower because of a higher number of impressions, however as a result it has given us an increase in conversions compared to the previous month. The plan for August is to structure the campaign to drive a better CTR while maintaining if not improving the stats across the dashboard.
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