Manager
The month of July has been a great month of stats overall. We have seen a huge 40% increase in website traffic and it’s great to see that the majority of this traffic is coming from organic (Google Search results) users. The SEO rankings have continued to improve drastically this month with some large leaps and steadier movements across the board. The Google Ads campaign has picked up towards the end of the month with the majority of conversions occurring in the last 2 weeks. We will continue to monitor and optimise the campaign and look at the value of the Search campaign again as well.
SEO Analysis
The SEO rankings for the month of July have been fantastic! We can now see 20 terms sitting in the top 10 results on Google, with 13 of those appearing in the top 3 results! Some terms in particular that have seen positive improvements include ‘ducted gas heating service virginia’, ‘ducted air conditioning service virginia’ and ‘air conditioning service richmond’ which have moved 95, 76 and 39 positions towards better rankings. Over the coming month, we will be continuing with our off page strategy to ensure we see similar movements continuing through August.
h2>AdWords Analysis
July has been positive for the Google Ads campaign overall. We have generated 104 Clicks, 0.8 CTR with 6 Total Conversions through the month. We did experience some issues where the calls were coming through during non-office hours, however this has been resolved through adjusting the Ad schedule in which the ads appear in through the day. The plan for August is to utilise the Search Text Ad campaign to see if it will perform better and optimise it to have an improved CTR and better conversions.
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