Manager
July has produced an interesting month of results overall. We have seen an 11% increase in website traffic which has been great with the majority of this traffic coming from organic (Google Search results). In terms of the Google Ads campaign, this has performed at a much slower level than previous months. We are working to optimise the campaign with a few different strategies in order to see a large improvement throughout August. The SEO rankings are continuing to improve drastically which is very pleasing. Over the last 30 days, we have been able to secure an editorial spot which has contributed to a few of the improvements we have seen this month. This can be viewed here: https://miosuperhealth.com/benefits-of-regular-checkup-of-your-teeth/
SEO Analysis
The SEO rankings have seen some massive improvements throughout July! We can now see 71 terms appearing in the top 10 results on Google, with 23 of those appearing in the top 3 positions which is great! The terms ‘root canal treatment glebe’, ‘invisalign pyrmont’ and ‘cosmetic dentistry north shore’ have jumped 98, 95 and 93 positions respectively to all now be positioned on the first page of Google’s results. Over the coming month we will continue with our off page strategy to ensure we see these types of positive movements continuing.
h2>AdWords Analysis
July has been a slower month for the Google Ads campaign overall. We generated 81 Clicks, 2.5% CTR and a 1.3% conversion rate, which we are confident we can improve upon in the coming month. The plan for August is to add more terms to the campaign which will help us in increase the traffic and possibly increasing the number of total conversions. We will also use maximise our conversion bidding strategy which has been proven to be an effective strategy for the campaign in the past.
Recent Comments