Manager
The month of July has produced some very positive results across the board. While we have seen a very slight dip in the website traffic, it has been great to see the increase in the average session duration. This means that users are sticking around a little longer to read through some of the content on the site. The SEO rankings have been performing very well and we will be continuing with our existing off page strategy. The Google Ads campaign, while performance has dropped since the previous month, we are very pleased with the 7.% conversion rate and will continue to optimise the campaign to ensure the total number of conversions increase throughout August.
SEO Analysis
The SEO rankings for the month of July have once again been great! We have seen a huge leap for the term ‘roller door accessories cleveland’ which is now sitting in the 1st position on Google. We have also seen some steadier movements across the board which is positive. Throughout July we have also been able to maintain our already established #1 rankings which is a huge win! We will continue with our current approach through the month of August in order to see the positive trend continue.
h2>AdWords Analysis
It has been a very successful month of July for the Google Ads campaign. We have generated 170 Click, 7.7 CTR, 12 Conversions and 7.1% Conversion rate which has been positive. While these stats are lower campared to the month of June, we can definitely say that it’s still a win overall. The plan for August is to structure the campaign to drive an increase in the total conversions, mostly focusing in keywords optimisations, ad creation and quality score improvement.
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