Manager
July has been a fantastic month across the board! We have seen a very slight increase in website traffic which is positive and it’s great to see that organic (Google Search results) and cpc (Google Ads) are some of the highest contributing channels for this traffic. The SEO rankings are continuing to move around as expected and are moving towards those higher positions on Google, which is great! On the Google Ads front, while we are experiencing a tracking issue, we can see that there have been 4 conversions in the past week which is pleasing. We will work on this issue over the coming month and continue to optimise the campaign in order to see more calls coming through for your business in August.
SEO Analysis
The month of July has produced another strong month! We can still see 59 search terms appearing in the top 10 results on Google, and an increase in the number of terms appearing in the top 3, with this now at 38! Some terms which have made huge leaps this month include ‘timber doors redcliffe’ and ‘timber windows sunshine coast’ which jumped 97 and 76 positions respectively towards page 1 rankings. Over the coming month we will continue to see how these terms begin to stabilise as they are still moving around at large increments. As they stabilise we will then begin to kick off our off page strategy.
h2>AdWords Analysis
The Google Ads campaign for the month of July saw a slow start overall. The month gave us 185 clicks, 1.0% CTR with 1 Conversion according to Google Ads. It looks like we are having conversion tracking problems with Google Ads, however, according to our call tracking phone number, we have generated 4 conversions in just 2 weeks, which is great!. The plan for August is to work on fixing the coversion tracking issue and structure the campaign to increase CTR.
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