Manager
The month of August has been a slower month than usual, however the numbers are still looking steady. We have seen a drop in the overall website traffic, and we are seeing that 172 visitors out of 173 total visitors have come to the website from the Google Ads campaign. The results the campaign has produced this month has been positive, with a total of 15 conversions! Over the coming month we will be continuing to make optimisations to see an increase in the CTR which will lead to a higher number of conversions as well.
AdWords Analysis
August has been a slower yet positive month for the Google Ads campaign. We’ve seen an increase in the overall traffic, Clicks (1.5%) and Impressions (15.4%) which has been fantastic. However the CTR (16%), Conversions (15) and Conversion rate (5.4%) have shown to be a hair line lower compared to the previous month, however they are still very solid numbers. Our plan for September is to structure the campaign to see improved stats across the board by continious optimisation of the keywords and text ads.
Recent Comments