Manager
The month of August has been outstanding! We have seen a huge 50% increase in the website traffic which is great! It has been positive to see that organic (organic Google search) is contributing to most of this traffic with 355 out of 556 users coming to the site from organic search. The SEO results have seen some great jumps this month which we believe has led to this traffic increase. The Google Ads results have also improved greatly over the last month with 12 conversions coming through calls. Over the coming month we will be continuing to utilise our off page strategy for the SEO rankings to see more of these terms move onto the first page of results, and we will be striving to increase the CTR on the Google Ads front.
SEO Analysis
The results for the month of August have been fantastic for SEO! We can now see 21 terms appearing on the first page (top 10) of Google’s results, with 16 of those terms appearing in the top 3 positions on the first page of Google. The terms ‘ducted air conditioning service richmond’, ‘air conditioning service virginia’ and ‘air conditioning repairs richmond’ have seen some impressive movements, jumping 73, 48 and 42 positions respectively. Over the coming month we will be utilising our off page strategy to see further boost in the rankings towards the first page on Google.
h2>AdWords Analysis
August has shown a great month for our Google Ads campaign. We have seen 57 Clicks, 5.7% CTR with 2 Conversions recorded in our dashboard. However, through our phone call tracking, we have actually tracked 16 Conversions which is great!. Using a Search text ad campaign has definitely produced improved results from the call only campaign as it gave us better traffic and conversions. We are still working on a fix for the conversion tracking issue on your dashboard, so that all tracked conversions can appear there. Through September we will be working on that solution and also working towards a further improvement in the CTR.
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