Manager
August has been a fantastic month across the board! The SEO rankings have continued to show significant progress towards the first page and even towards more top 3 positons which is great! On the Google Ads front, we have seen an increase in the number of conversions from the Branded campaign while also seeing a lower cost for these conversions. This is a massive win for the month and we will continue with our optimisations to see these stats continuing into September.
SEO Analysis
The month of August has produced another month of positive SEO results! We can now see 190 terms appearing on the first page (top 10) of Google’s results, with 147 of those terms appearing in the top 3 positions on the first page of results. We have continued to see massive fluctuations, with the terms ‘chronic pain treatment red hill’, ‘balance and fall rehabilitation bunya’ and ‘workplace injuries rehabilitation gaythorne’ jumping 98, 97 and 95 positions respectively to now be sitting on the first page of results. Over the coming month we will be continuing with our off page strategy in order to see more of these terms moving onto the first page of Google’s results and then further up towards the top 3 positions as well.
h2>AdWords Analysis
August has been a pleasing month for the Google Ads campaign. We have seen an increase in Conversions (200%), Conversion rate (365%) and the CTR is in great shape! We have also been able to achieve a lower Cost/Conversion (74.7%) this month. Our plan for September is to structure the Branded campaign to maintain the performance at this level but with an even lower cost per conversion.
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