Manager
The month of August has been very positive across the board. We have seen a huge increase in the website traffic which is great, as well as the average session duration! On the SEO front we have seen some major movements in the rankings as Google tries to find the stable positions for each keyword. The big win was seeing one of our Melbourne terms make their way closer to a page 1 rankings. On the Google Ads side, we ran the campaign for 10 days to test the waters. The results we saw were a great starting point, but we would love to gain an understanding from your perspective if you saw value from the 2 conversions that were recorded. We can then move forward with the correct approach depending on what is going to be most valuable for the business in the long run.
SEO Analysis
August has been a fantastic month of progress for the SEO campaign! We can now see 3 terms appearing on the first page of Google’s results which is great! We have seen some drastic movements in rankings with the terms ‘air conditioning repairs preston’, ‘heater repairs fairfield’ and ‘air conditioning service reservoir’ jumping 85, 84 and 83 positions respectively. Another great win for the month was seeing the term ‘air conditioning service melbourne’ move 9 positions closer towards a ranking on the first page of Google. Over the coming month we will be utilising our off page technique in order to see an increase in the number of terms appearing in the top 10 results on Google’s results.
h2>AdWords Analysis
The Google Ads campaign saw some positive results overall. While the campaign was running for only a 10 day test, we saw 25 Clicks, a 2.67% CTR, 935 impressions with 2 recorded conversions. This performance is a great starting point for the first 10 das and will only continue to get stronger if the campaign runs for longer. We’ve generated highly relevant search terms and we are positive that this performance can improve through September if we continue with the campaign for a full 4 weeks.
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