Manager
The month of August has been very positive across the board. While we have seen a dip in the overall website traffic, the highest contributing channels to this traffic is cpc (Google Ads) and organic (SEO). Our SEO rankings are continuing to defend themselves through each month and we even saw some significant increase this month which was fantastic! On the Google Ads front, we saw a drop in the number of conversions due to unanswered calls. However, the calls are still being generated and returned which is great! We will be continuing with our optimisations on both the SEO and Google Ads campaigns in order to see these results continuing through September.
SEO Analysis
August has been an outstanding month of results! We can now see 95 terms appearing on the first page of Google’s results, with 90 of those appearing in the top 3 positions on the first page. The terms ‘roller door repairs capalaba’, ‘roller door repairs eagle farm’ and ‘roller door accessories crestmead’ have seen steady 3 and 2 position improvements, moving them higher up on the first page of Google’s results. Over the coming month we will continue with our current strategy in order to defend the rankings we have been able to achieve.
h2>AdWords Analysis
August has been a great month for our Google Ads campaign. We have seen an increase in the CTR (9%), which is fantastic. We have been able to see a number of call come through unanswered which has caused these calls not to appear in our dashboard as a converion. However, we have been able to see the total number of answered calls that have come from the Google Ads campaign at 6 through the month of August. Our plan for September is to structure the campaign to see an increase in the CTR and to achieve a lower Cost/ Conversion.
Recent Comments