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August has produced some great numbers from the campaign. We have seen a 9% increase in website traffic which has been fantastic! Seeing the average session duration improving so drastically is also a great sign as it means visitors are spending more time reading about the services offered (the content is relevant to what they are searching for on Google). More keywords are moving steadily towards first page positions, however our focus will be getting more of these terms into the top 3 positions on the first page as they will be the most valuable positions when it comes to getting new enquiries.

SEO Analysis

The month of August has been a positive month for the SEO rankings. We can now see 97 terms appearing on the first page of Google’s results with 35 of these appearing in the top 3 positions on the first page. The more valuable ‘locksmith’ type terms have seen some improvements including the terms ‘locksmith wantirna’, ‘locksmith doncaster’ and ‘mobile locksmith croydon’ jumping 10, 9 and 6 positions respectively to be sitting just outside the first page of results. Over the coming month we will be utilising our off page strategy more to see improvements for the term ‘locksmith ringwood’ as it does have valuable search volume.