Manager
August has been an impressive month across the board! We have seen a slight increase in the overall website traffic and a huge increase in the page load speed which is great. The average session duration has dropped slightly however we are confident to see this pick back up in the coming month. The Google Ads campaign has produced 5 conversions over the last month which is pleasing, and we will be continuing to optimise the campaign to see an increase in the CTR, which should lead to more conversions through the next month. On the SEO front, the keywords are continuing to move into more valuable positions on Google, and we will be starting with our link building strategy this month in order to encourage further boosts towards the top 3 positions on Google.
SEO Analysis
The month of August has been another fantastic month for SEO! We have seen the total number of terms appearing in the top 10 and top 3 positions increase to 60 and 41 respectively! The terms ‘timber doors underwood’, ‘cabinet makers gold coast’ and ‘timber windows sunshine coast’ have jumped 93, 49 and 14 positions respectively which has been impressive. Another great win was seeing the term ‘timber doors brisbane’ improve by 2 positions, placing it on the 7th position on the first page of Google’s results. Over the coming month we will be kicking off our off page strategy in order to see further boosts in these terms towards the top 3 positions on the first page of Google’s results.
h2>AdWords Analysis
The Google Ads performance has been positive for August. The campaign has generated 116 Clicks, 0.4% CTR with 5 Phone Calls/ Conversions. These stats are looking very good considering the campaign is very new. We are confident that these results will only improve as the campaign pulls in more data. Our plan for September is to fix our conversion tracking issue so that we can see all tracked conversions pulling through to your dashboard, we will also structure the campaign to see an improved CTR and maintain the traffic throughout the month as the campaign tends to lower down the performance towards the latter half.
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