Manager
The month of October has shown some fantastic results! We have seen a 22% increase in the overall website traffic, with all of this traffic coming from cpc (cost per click – Google Ads) traffic. While there were some ups and downs throughout the month, we were able to achieve a massive 27 conversions which is very impressive. We will continue optimising the campaign as needed to ensure we can see similar results through the month of November.
Google Ads Analysis
October has been a positive month for the Google Ads campaign. We managed to get an increase in Clicks (36%), Conversions (22.7%) and a lower Cost per Conversion (17.5%). The optimisations performed over the last few months has consistantly shown succesful results. With the existing budget, we will continue running the campaign to maintain these results month on month. The plan for November is to structure the campaign to drive a higher conversion rate preferably to double digits by optimising the non-performing ads.
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