Manager
The month of October has seen some fantastic Google Ads results. We saw the website traffic a little lower than normal at the start of the month, and we were able to see this improve towards the second half and end of the month which was great. We have been able to achieve 11 conversions in the previous month which was a fantastic improvement from the previous month. Through November, we will be working to improve out click through rate, and also maintain the number of conversions achieved through the month.
Google Ads Analysis
The Google Ads campaign has been successful for October! We managed to see an increase in the number of Conversions (22.2%), the Conversion rate (39.1%) and we have also lowered the Cost per conversion (18.4%). During our optimisations, we did have to sacrifice the CTR in order to see improved conversions and we will be working to improve the CTR in the coming month. With that being said, we will structure the campaign to drive an increase in CTR by optimising keywords, non-performing ads and network throughout November.
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