Manager
The month of October has been an impressive month of results! We have seen the website traffic remain very similar to the previous month. We have seen a massive improvement in the number of conversions after a slower month in September. With 65 achieved conversions through October, we can see that the optimisation made to the campaign have had a positive effect. Through November, we will continue with optimisation to help lower the cost per conversion and see a further increase in the number of conversions throughout the month.
Google Ads Analysis
The Google ads campaign has seen some impressive results for the month of October. We have been able to achieve an increase in Clicks (5.0%), CTR (19.7%), Conversions (60.3%) and the Conversion rate (52.6%) which has been great to see. Throughout the month, we optimised the non-performing keywords and changed the non performing ads which has proven to be effective according to the direct effect this had on the stats we achieved throughout the month. The plan for November is to see these results continue and also to structure the campaign to see an improved CTR, conversions and a lower Cost per conversion to ensure we are always moving forward with results, not simply maintaining them.
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