Manager
The month of October has seen some great results across the board! While we have seen a dip in the overall website traffic, it has been fantastic to see the average session duration improve dramatically over the last month. This is a great indication that the content on the website is relevant to what people are searching for. The SEO rankings themselves have continued to make impressive progress towards page #1 positions! On the Google Ads front, we managed to achieve a great number of conversions, however to achieve more conversions on the commercial and industrial type keywords, our team has recommended a budget increase as the commercial and industrial keywords are simply too expensive for the existing budget. Could you please advise how you would like us to move forward based on the recommendation provided below?
SEO Analysis
October has produced some very positive numbers from the SEO campaign! Since sending the new SEO pages live, targeting the new Gold Coast suburbs, we can now see 171 of our tracked keywords appearing in the top 10 results (first page) on Google, with 148 of those keywords actually appearing in the top 3 results on the first page of results. We can see the terms ‘industrial roller shutters burleigh’, ‘industrial roller shutter repairs burleigh’ and ‘roller door repairs burleigh’ appearing in the 1st, 1st and 13th position on Google already. Over the coming month we will be working with our off page strategy to ensure we see more movements onto the first page of Google’s results as that is the most valuable place to rank when it comes to achieving more calls.
AdWords Analysis
The Google ads campaign has been successful for the month of October! We were able to achieve an increase in the number of Conversion (12.5%), the Conversions rate (59.8%) and we achieved a lower Cost per conversion (29.6%) which was great. The re-targetting campaign, going after the industrial and commercial type keywords is struggling to keep up with the spend, as these keywords are more expensive to bid on. We would recommend an increase in the daily budget to at least $25-$50/day as this will also us to achieve conversions from the campaign. If you do not wish to increase the budget, we will try to structure the campaign to only target less expensive keywords however, this does mean we might have to sacrifice high relevant keywords because they are too expensive for our existing budget.
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