Manager
The month of October has seen some fantastic results! We have seen a huge increase in the overall website traffic with dips and peaks occurring throughout the month. On the Google Ads front, we have seen a massive improvement, and have achieved 5 conversions over the past month which is great. We seem to be seeing these conversions sporadically throughout the month, so we will be investigating to see how we can see these results occurring more consistently week on week.
Google Ads Analysis
The Google ads campaign has been very successful for the month of October. We have seen an increase in the number of Clicks (6.6%), CTR (43.9%), Conversions (150%) and Conversion rate (134.6%). We can see the mobile conversions stand out more than PC conversions. Knowing this will give us more insight to make effective optimisations. The plan for November is to get more conversions, we will also be trying to see more consistent performance throughout the month as we have noticed that we are not getting conversions every week consistently. Having a better bidding strategy will help us with this over the coming month.
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