Manager
October has seen an extremely positive month across the board! We have seen a 14% increase in the overall website traffic with the majority of this traffic still coming from organic Google search results. The SEO rankings themselves are continuing to fluctuate slightly, with some very positive movements on the first page of results, with the keywords moving towards the more valuable top 3 positions! On the Google Ads front, we have seen a total of 8 conversions which is an increase from the previous month, this has been very positive to see. Through the month of November we will be continuing with our optimisations for Google ads in particular focusing on our bidding strategy. For SEO, we will continue with our link building strategy to ensure we can maintain the achieved rankings and also see them continue climbing the first page of results.
SEO Analysis
The month of October has been an outstanding month for the SEO results! We have been able to maintain our page #1 rankings, 59 terms still appearing in the top 10 results which is great. The keywords ‘timber doors toowoomba’ and ‘cabinet makers ipswich’ have seen massive jumped of 95 and 78 positions respectively. The keywords ‘cabinet makers brendale’ and ‘timber doors beenleigh’ have made steadier movements of 1-2 positions each to now be improving their position on the first page of results. With our off page strategy we are confident we will be able to move more keywords into the top 3 results on the first page of Google through November.
AdWords Analysis
October has produced some fanstastic Google Ads results. We have seen an increase in almost every stat across the board, including Clicks (47.6%), CTR (36.9%), Conversions (166.7%) and the Conversions rate (80.7%). The optimisation that were made over the previous month was very succesful in bringing these stats up. The plan for the following month is to structure the campaign to drive an increase in the CTR and see a better cost per conversion. We will also be investigating device bidding as most of our conversions seem to be coming from mobile devices.
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