Manager
October produced an outstanding month of results! We have seen a massive 34% increase in website traffic, with the majority of this website traffic coming from cpc (cost per click – Google Ads) and organic (Google search results)! The SEO rankings have made some very pleasing progress towards the top 3 positions on the first page of Google. We will be utilising our off page strategy to encourage more keywords into the 1st page of results through November. On the Google Ads front, we will be optimising the campaign using the data achieved over the last 2 months to ensure we can see an increase from the 1 conversion we were able to achieve this month.
SEO Analysis
The month of October has been a fantastic month of results! We can now see 83 keywords appearing in the top 10 positions (first page), with 11 of those keywords actually appearing in the top 3 positions on the first page of Google’s results. The keywords ‘land clearing fremantle’, ‘driveway construction canning vale’ and ‘earthmoving contractors kalamunda’ have moved 95, 87 and 85 positions respectively over the last 30 days which is very impressive. It has also been great to see some steadier movements for the ‘earthmoving’ and ‘bobcat hire’ keywords as they make their way to page #1 on Google. Over the coming month, our focus will be on the off page strategy to ensure we see this trend of movements continuing through the month of November.
AdWords Analysis
The Google Ads campaign produced a positive month of results. We have been able to see an increase in the number of Clicks (119.2%), CTR (15%) and Impressions (90.6%) through the month of October. In the coming month, we will be rebuilding the campaign to generate more conversions and to achieve a higher conversion rate. We would be using single keyword ad groups for an improved ad scrore and relevance which will help us achieve our goal. We will also try a different approach in our ads and keywords, using the data we have gathered in the last 2 months.
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