Manager
October has produced a great month of SEO, and a slower month on the Google Ads front. We have seen a dip in the overall website traffic, however it has been positive to see the average session duration improve over the last 30 days. This is a great indication that the content on the website is relevant to what people are searching for. The SEO rankings are continuing to make steady movements towards the first page of results, and it was particularly pleasing to see movements for the Brisbane keywords! On the Google Ads front, the results have been very slow due to the low monthly budget. With an increase in the monthly budget, we would be able to achieve more traffic and in turn calls. However the relevant keywords for the campaign are too expensive with the existing budget. Could you please advise if you would like to increase the budget for the coming month? Otherwise, our team can work on rebuilding the campaign to achieve a lower cpc, however we can guarantee the value of this, as we would still be very limited in the traffic we can achieve.
SEO Analysis
The month of October has been a positive month overall! We have been able to maintain out 68 achieved page #1 rankings, with 30 of these appearing in the top 3 results on that first page. It has been a huge win this month to see further improvements for the Brisbane keywords ‘roman blinds brisbane’, ‘curtains brisbane’ and ‘curtains south brisbane’. We will be utilising our off page strategy to ensure these keywords make their way closer to the first page of results through the month of November.
AdWords Analysis
The Google Ads campaign has produced a slower month than expected. We have been able to generate 35 Clicks, 2.4% CTR and 1.5k Impressions from the campaign. However, due to low budget we weren’t able to achieve a conversion through the month. Our average cpc is approximately $9 and our daily budget is at $10, meaning we are averaging just 1 click a day with the existing budget, which means we are missing a lot of opportunites. We have redirected the budget by adjusting the ad schedule, however this won’t chnage the fact that on a montly basis we would only average around 35 clicks. The plan for November if we can’t increase the budget, is to rebuild the campaign and try to achieve as low cpc as possible.
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