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September has seen a steady month of results. While we have seen a dip in the overall website traffic, a portion of this drop can be attributed to the pausing of the Google Ads campaign, as no users were coming from cpc (Cost per click) through the month. However, as we see our SEO rankings continue to improve throughout the month of October, we should also expect to see the overall website traffic increase in the coming month. The rankings themselves have seen some positive progress towards first page rankings which is great! Our focus is on the off page strategy again this month in order to see continued increases in the month of October.

SEO Analysis

The month of September has been very positive for the SEO rankings! We have seen an increase in the number of terms appearing on the first page (top 10) of Google’s results, from 21 in August to 22 in September. It has also been fantastic to now be seeing 17 of those terms appearing in the top 3 positions on the first page of Google’s results. The terms ‘air conditioning repairs virginia’, ‘air conditioning service richmond’ and ‘air conditioning service campbelltown’ in particular have seen great increases of 94, 11 and 6 positions respectively. Over the coming month we will be continuing to utilise our link building strategy to ensure we are maintaining our achieved rankings as well as improving them month on month.

AdWords Analysis

As the Google Ads campaign was paused this month, there will be no Google Ads analysis.