Manager
The month of September has been very positive across the board once again! We have seen a slight drop in the overall website traffic, however it’s great to see that organic (Google search) and cpc (Google Ads) searches are contributing to a great number of the overall website visits each month. The SEO rankings have continued to see both massive leaps as well as some steadier movements towards the first page and even top 3 positions. We will keep this trend of movements continuing throughout the month of October by utilising our link building strategy. On the Google Ads front, we have been able to resolve the conversion tracking issue on the reporting dashboard! We have been able to track 3 conversions from the month, and will be working to increase this number over the coming month with ongoing optimisations.
SEO Analysis
September has produced a fantastic month of results for the SEO campaign! We can now see 59 terms appearing in the top 10 results on Google, with 42 of those terms appearing in the top 3 positions on the first page of results. The terms ‘timber joinery sunshine coast’, ‘timber windows nerang’ and ‘timber windows gold coast’ have seen massive jumps of 97, 94 and 85 positions respectively over the last 30 days which is outstanding! We have also seen some steadier movements in the keywords making their way higher up the first page of results, with some terms moving into the #1 position on Google!
AdWords Analysis
The Google Ads campaign has been succesful for September! We have seen a noticeable improvement in the Clicks (43.1%) and CTR (129.1%) which is great. We have also managed to fix the conversion tracking issue which allows us to gather more accurate data for optimisations. Our plan for the month of October is to structure the campaign to drive an increase on the CTR and the total number of Conversions by optimising the keywords and ads.
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