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Morgan Street Dental Centre – February 2023 Monthly Report

by | Mar 7, 2023 | Morgan Street Dental Centre | 0 comments

Manager Analysis

February finished with a variety of results for both SEO and website analytics. There was a slight drop in website users by 2.1% and the average session duration saw a small drop of 5.8%. However, SEO rankings continue to improve with 40 keywords ranking in the top 3 spots and 12 ranking in the top 4-10 spots on the first page of Google. Keywords such as ‘cosmetic dentist Coolamon’, ‘dental implants Wagga Wagga’ and ‘family dentist Springvale’ are ranking 1st, 2nd and 3rd respectively. Throughout the month, we focused on improving the website’s overall ranking and relevance by ordering and building local citations. In March, the focus will be to optimise the keyword ‘dentist Maxwell’ as it is a competitive keyword with a significant amount of monthly searches.

SEO Analysis

  • 40 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
  • Keyword ‘dentist Wagga Wagga’ ranking in 4th position (first page)
  • Keyword ‘dental implants Wagga Wagga’ ranking in 2nd position (first page)
  • Keyword ‘orthodontics Wagga Wagga’ ranking in 5th position (first page)
  • Keyword ‘family dentist Springvale’ ranking in 3rd position (first page)
  • In February, the SEO campaign focused on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through March, the SEO on-page optimisation will focus on the keyword ‘dentist Maxwell’ as it has significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.