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Morgan Street Dental Centre – January 2023 Monthly Report

by | Feb 7, 2023 | Morgan Street Dental Centre | 0 comments

Manager Analysis

January finished with promising results for both SEO and website analytics. The number of website visitors increased by 29.7%, totalling 2,776 users. Significantly, the were 2,540 users that located the website as a result of the rankings in Google Search. Regarding SEO, there are 38 keywords ranking in the top 3 spots, which is a 2.7% increase compared to the month before. In addition, there are 10 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘cosmetic dentist Coolamon’, ‘dental implants Wagga Wagga’ and ‘orthodontics Wagga Wagga’ are ranking 1st, 2nd and 4th respectively. In January, the focus was to complete on-page optimisation for the focus keyword ‘dentist Springvale’ and it is anticipated that the rankings will improve over the coming weeks. For February, the focus is to implement off-page optimisation strategies such as link-building and citations which in turn will improve SEO rankings.

SEO Analysis

  • 37 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
  • Keyword ‘dentist Wagga Wagga’ ranking in 4th position (first page)
  • Keyword ‘dental implants Wagga Wagga’ ranking in 2nd position (first page)
  • Keyword ‘orthodontics Wagga Wagga’ ranking in 3rd position (first page)
  • Keyword ‘family dentist Springvale’ ranking in 5th position (first page)
  • In December, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
  • Through January, the SEO on-page optimisation will focus on the keyword ‘dentist Springvale’ to defend, if not improve, its ranking as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.