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Morgan Street Dental Centre – October 2023 Monthly Report

by | Nov 7, 2023 | Morgan Street Dental Centre

Manager Analysis

In October, the SEO campaign exhibited significant progress, as it involved a meticulous analysis of the website’s performance. The results were quite promising, with 32 keywords securing top-tier placements in the top 3 search results, demonstrating strong visibility and competitive advantage. Additionally, 14 keywords held positions within the top 4-10, further contributing to the site’s prominence.

Particularly noteworthy were the outstanding achievements in specific local search terms. Keywords such as ‘cosmetic dentist Coolamon,’ ‘dental implants Wagga Wagga,’ ‘dentist Lloyd,’ and ‘orthodontics Wagga Wagga’ claimed the top spot on the first page of Google search results. Furthermore, ‘dentist Wagga Wagga’ secured a commendable 4th position, and ‘family dentist Springvale’ held the 9th position on the first page.

To sustain and enhance this performance, the SEO strategy for October focused on off-page optimisation through Google Maps embeds. These embeds served as authoritative outbound links, elevating the website’s credibility and trustworthiness.

Looking ahead to November, the campaign is set to intensify on-page optimisation, with a specific emphasis on the keyword ‘dentist The Gap.’ This keyword, characterised by medium to high competition and substantial monthly search volume, offers an opportunity to further improve the website’s ranking and secure a prominent position on the first page of Google search results. The SEO team remains dedicated to maintaining and building upon the impressive progress made in October.

SEO Analysis

  • 32 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
  • Keyword ‘dental implants Wagga Wagga’ ranking in 1st position (first page)
  • Keyword ‘dentist Lloyd’ ranking in 1st position (first page)
  • Keyword ‘orthodontics Wagga Wagga’ ranking in 3rd position (first page)
  • Keyword ‘dentist Wagga Wagga’ ranking in 4th position (first page)
  • Keyword ‘family dentist Springvale’ ranking in 9th position (first page)
  • In October, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
  • Through November, the SEO on-page optimisation will focus on the keyword ‘dentist The Gap’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.