Morgan Street Dental Centre – November 2023 Monthly Report
Manager Analysis
In November, the SEO efforts yielded significant improvements. A total of 35 keywords secured prime positions in the top 3 results on the first page of search engines, showcasing the effectiveness of the optimisation strategies. Additionally, 8 keywords made notable strides, securing positions in the top 4-10 results on the first page.
Several key local keywords demonstrated remarkable success, with ‘cosmetic dentist Coolamon,’ ‘dental implants Wagga Wagga,’ ‘dentist Lloyd,’ and ‘orthodontics Wagga Wagga’ all securing coveted 1st positions on the first page. Furthermore, ‘dentist Wagga Wagga’ claimed a commendable 3rd position.
Notably, ‘family dentist Springvale’ exhibited noteworthy progress, ascending to the 6th position from its previous standing at 9th on the first page. This positive trajectory is a testament to the efficacy of the implemented strategies. The focus on on-page optimisation for the keyword ‘dentist The Gap’ in November sets the stage for anticipated improvements in its ranking in the upcoming weeks.
Looking ahead, the December strategy shifts towards off-page optimisation, emphasising the creation and distribution of press releases. This strategic move aims to enhance brand visibility, increase recognition, drive website traffic, and elevate domain authority for sustained SEO success.
SEO Analysis
- 35 keywords ranking in top 3 (first page) results
- 8 keywords ranking in top 4-10 (first page) results
- Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
- Keyword ‘dental implants Wagga Wagga’ ranking in 1st position (first page)
- Keyword ‘dentist Lloyd’ ranking in 1st position (first page)
- Keyword ‘orthodontics Wagga Wagga’ ranking in 1st position (first page)
- Keyword ‘dentist Wagga Wagga’ ranking in 3rd position (first page)
- Keyword ‘family dentist Springvale’ ranking in 6th position (first page), up from 9th position (first page) in the previous month.
- In November, on-page optimisation focused on the keyword ‘dentist The Gap’. Its ranking can be expected to improve in the upcoming weeks.
- Through December, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
Morgan Street Dental Centre – October 2023 Monthly Report
Manager Analysis
In October, the SEO campaign exhibited significant progress, as it involved a meticulous analysis of the website’s performance. The results were quite promising, with 32 keywords securing top-tier placements in the top 3 search results, demonstrating strong visibility and competitive advantage. Additionally, 14 keywords held positions within the top 4-10, further contributing to the site’s prominence.
Particularly noteworthy were the outstanding achievements in specific local search terms. Keywords such as ‘cosmetic dentist Coolamon,’ ‘dental implants Wagga Wagga,’ ‘dentist Lloyd,’ and ‘orthodontics Wagga Wagga’ claimed the top spot on the first page of Google search results. Furthermore, ‘dentist Wagga Wagga’ secured a commendable 4th position, and ‘family dentist Springvale’ held the 9th position on the first page.
To sustain and enhance this performance, the SEO strategy for October focused on off-page optimisation through Google Maps embeds. These embeds served as authoritative outbound links, elevating the website’s credibility and trustworthiness.
Looking ahead to November, the campaign is set to intensify on-page optimisation, with a specific emphasis on the keyword ‘dentist The Gap.’ This keyword, characterised by medium to high competition and substantial monthly search volume, offers an opportunity to further improve the website’s ranking and secure a prominent position on the first page of Google search results. The SEO team remains dedicated to maintaining and building upon the impressive progress made in October.
SEO Analysis
- 32 keywords ranking in top 3 (first page) results
- 14 keywords ranking in top 4-10 (first page) results
- Keyword ‘cosmetic dentist Coolamon’ ranking in 1st position (first page)
- Keyword ‘dental implants Wagga Wagga’ ranking in 1st position (first page)
- Keyword ‘dentist Lloyd’ ranking in 1st position (first page)
- Keyword ‘orthodontics Wagga Wagga’ ranking in 3rd position (first page)
- Keyword ‘dentist Wagga Wagga’ ranking in 4th position (first page)
- Keyword ‘family dentist Springvale’ ranking in 9th position (first page)
- In October, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
- Through November, the SEO on-page optimisation will focus on the keyword ‘dentist The Gap’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.