Select Page

Mosman Fine Dental – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen some positive results with some large wins on the Google Ads front! We have seen a slight dip in the overall website traffic, however it has been very positive to see the average page load time increase by 17%. The SEO rankings have seen some fluctuations up and down over the last month, and we have seen the keyword ‘dentist chatswood’ drop to the 32nd position on Google. Through March, our focus will be on this keyword ‘dentist chatswood’ and ‘orthodontics north sydney’ to ensure we can see these moving closer to the more valuable positions on the first page of results. On the Google Ads front, we have seen a 35% increase in the total number of conversions which has been outstanding! We will be continuing to optimise the campaign so that we can maintain this number of conversions or even exceed it in the coming month.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 53 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist chatswood’ ranking in 32th position (forth page)
  • Keyword ‘orthodontics north sydney’ ranking in 16th position (second page)
  • Keyword ‘dentist mosman’ ranking in 5th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.psychreg.org/how-to-keep-your-body-fit-and-healthy/
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘dentist chatswood’

    • Google Ads Analysis

  • February has been a successful month of results. We have seen an increase in CTR (46.3%), Conversions (35.7%) and Conversion rate (58.1%), and the campaign also generated a lower cost per conversion (-30.7%).
  • We generated lower clicks and impressions than the previous month, however this did not hurt the overall results as we also saw an increase in the most important stat which is conversions.
  • The plan for March is to structure the campaign to drive an increase in CTR and overall traffic as it may help us achieve an increase in conversions in the process. We will also look into changing the ads and keywords so we can lower down the cost per click.

    • Mosman Fine Dental – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has been a fantastic month for both the SEO and Google Ads campaigns. We have seen a 31% increase in the overall website traffic with 291 users coming from organic (SEO) search results and 146 users coming from cpc (Google Ads). The Google Ads campaign has more than doubled the number of conversions seen from December. Over goal for the coming month is to maintain if not further enhance this performance by optimising the lower performing ads and keywords. On the SEO front, we have seen some further movements towards first page rankings. While we now have the majority of our keywords ranking on the first page of results, our focus is now on moving these keywords further up the page and into the top 1-3 results. Over the coming month we will be focusing on our on-page strategy to ensure we can see further improvements for the Mosman keywords.

    SEO Analysis

  • 26 keywords ranking in top 3 (first page) results
  • 60 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist chatswood’ ranking in 27th position (third page)
  • Keyword ‘orthodontics north sydney’ ranking in 14th position (second page)
  • Keyword ‘dentist mosman’ ranking in 7th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.adiyprojects.com/everything-you-need-to-know-about-cosmetic-dentistry/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Mosman focused keywords

    • AdWords Analysis

  • 37.6% increase in Clicks
  • 14.1% increase in CTR
  • 55.6% increase in Conversions
  • 11.5% increase in Conversion rate
  • 32.4% decrease in Cost per conversion