Manager
The month of June appears to have been a solid month with a few hurdles. We have seen a dip in the overall website traffic, however it is great to see that the majority of the traffic is still coming from organic search. As we continue with our off page SEO strategy, we do expect to see the website traffic pick back up. The AdWords campaign has been a little slower than previous months, however once we have our tracking performing correctly we should be able to see a more accurate number in terms of the conversions.
SEO Analysis
June has produced another month of positive fluctuations to the rankings! We have been able to maintain 56 of the top 10 positions on Google, with 17 of these actually appearing in the top 3 positions. Some terms in particular that saw some massive jumps include ‘dental crowns chatswood’, ‘cosmetic dentistry north shore’ and ‘dentist north shore’ which moved 79, 39 and 27 positions towards better rankings. Over the coming month, we will be executing further on our off page strategy to ensure we see more of these rankings moving into the top 10 results on Google, which is more likely to produce an increase in the number of patient enquiries.
AdWords Analysis
June has been a slower month than expected for the Google Ads campaign. We have generated 85 Clicks, 2.5% CTR, 4 Conversions and 4.8% Conversion rate. The traffic on the landing slowed down towards the end of the month which also affected the stats across the board. We noticed that our tracking may not be tracking the number of conversions accurately, because as per our call tracking, we can see atleast 7 to 10 overall conversions throughout the month, with only 4 showing in our AdWords dashboard. The plan for July is to find a solution for this tracking issue as well as structure the campaign to drive an increase in CTR and try using exact match keywords as possible without sacrificing conversions.
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